The Price Is Right became one of the few game shows to survive the rigging scandals of the late 1950s, gaining even more popularity after other game shows had been canceled when exposed for being rigged. The series, hosted by Bill Cullen, premiered on NBC's daytime schedule on November 26, 1956, and quickly spawned a primetime series that aired once a week. It makes The Price Is Right one of only a few game show franchises to have aired in some form across all three of the Big Three television networks.
The show was a precursor to the current and best-known version of the program, which premiered in 1972 on CBS's daytime schedule. The Price Is Right is an American game show produced by Mark Goodson-Bill Todman Productions, wherein contestants placed successive bids on merchandise prizes with the goal of bidding closest to each prize's actual retail price without surpassing it.
